Power Equipment Direct Launches MowersDirect.com

Power Equipment Direct Launches MowersDirect.com

New Online Superstore Specializes Exclusively in Lawn Mowers

BOLINGBROOK, IL (October 08, 2008) - Today Power Equipment Direct launched MowersDirect.com - a new online superstore exclusively dedicated to lawn mowers.

"MowersDirect.com is the most convenient way to buy a lawn mower," said Jon Hoch, founder and CEO of Power Equipment Direct.

Instead of battling the crowds and traffic at the local big box stores, customers can now shop online from the comfort of their own homes.

MowersDirect.com offers a vast selection of consumer- and professional-grade lawn mowers from the leading manufacturers, including Ariens, Toro, Husqvarna and Snapper.

Mowers Direct specializes in the following categories:

* Zero Turn Mowers
* Riding Mowers
* Lawn Tractors
* Brush Cutters
* Aerators
* Tow-Behind Mowers
* Walk-Behind Mowers
* Mower Lifts
* Self Propelled Mowers
* Lawn Mower Blades
* Dethatchers
* Baggers

All lawn mowers are shipped directly to the customer's home for free. In addition, the online superstore features a sales tax-free guarantee on all orders.

MowersDirect.com publishes in-depth buyer's guides, product recommendations and customer reviews to help shoppers pick the perfect lawn mower.

The web site also offers Priority Shipment service to rapidly reduce transit times. For a nominal fee, MowersDirect.com guarantees that the product is in-stock and ships the same business day if ordered before 3 p.m. EST.
All media queries directed to:
Chris Isit
Power Equipment Direct, Inc.
800-710-7499 x301